Berkley Flicker Shad® Trolling Bait
The Berkley Flicker Shad® is a proven leader in trolling bait, trusted by tournament anglers for its unmatched effectiveness. Its signature “Flicker” action mimics natural prey, enticing more strikes. Equipped with sharp Fusion 19™ treble hooks and available in a variety of “match-the-hatch” colors, this lure enhances your chances of landing trophy fish. Designed for serious anglers, the Flicker Shad® delivers consistent performance on every troll.
Features
- Pro designed
- Size, profile, and dive depth imitate real shad
- Weight transfer for bullet-like casts
- Individually tank tested
- Equipped with sharp Fusion 19™ hooks
| Specification | Detail |
|---|---|
| Hook Type | Fusion 19™ treble hooks |
| Design | Imitates natural shad |
| Action | Flicker action |
| Use Case | Trolling bait for freshwater and saltwater fishing |
FAQ
What makes the Flicker Shad® different from other trolling lures?
The Flicker Shad® features a unique flicker action that closely mimics natural shad movement, increasing the likelihood of attracting strikes. Its design and dive profile replicate real shad, making it highly effective in match-the-hatch scenarios.
Are the hooks durable and reliable in fishing conditions?
Yes, the Flicker Shad® is equipped with sharp Fusion 19™ treble hooks, known for their strength and resistance to bending under pressure during use.
Can the Flicker Shad® be used in both freshwater and saltwater?
The Flicker Shad® is designed for trolling in both freshwater and saltwater environments, making it a versatile choice for anglers targeting various fish species.




Warren Randall –
Used the Flicker Shad® during a weekend trip on the lake. It responded well to trolling and attracted several strikes. The action was natural and the hooks held firm even after heavy bites. A reliable choice for serious anglers.
Abigail Gibson –
This lure performs consistently in both clear and murky water. The flicker action draws fish in easily, and the color options help match the local baitfish. Great for targeting bass and trout.
Connor Harris –
Felt the weight transfer made casting easier and more accurate. The hook retention was solid, though one hook slightly bent after a large catch. Overall, a solid performer.
Wanda Wright –
Tried it in a saltwater bay and saw good results. The dive profile matched what I expected from real shad. It’s a dependable lure for trolling in open water.